Jafra is a labor of love. Love for the homeland and its warmth. Love for its details that unfold in every step... For the magic that can be born out of the mundane.

But most importantly, love for the stitch that can tell endless stories about a not-so-forgotten past and the hopes for a brighter future.

Much like her people, Jafra is authentically Palestinian at heart, with a soul of a wanderer.

She embraces the world she lives in but keeps home close to her heart and shares it with the world around.

All Jafra garments are hand-embroidered by highly skilled artisan women at Palestinian Refugee camps in Jordan and assembled in the UAE. This not only helps us offer beautiful pieces that keep our heritage alive, but also offers an opportunity to empower these women and help them generate income to support their families and kids.